At Pennywise Consultants:

We Focus on Expenditure. You focus on Living.

Alison Porter
Managing Director

In 2010 Pennywise Consultants' founder, Alison Porter, was invited by a leading Family Law partner in London to assist in investigating a 'Black Hole' in one of his divorce cases and evaluate possibly inaccurate or unreliable Financial Disclosure. 

The analysis resulted in a substantial Add-Back for his client and it became evident that there was a demand in the market for a bespoke Income & Expenditure Analysis service. 

Since 2010 Alison has been wholly committed to providing her clients with a unique and exceptional service and works tirelessly to spread Pennywise's name whilst maintaining a personal and niche service.

Alison's other interests include spending as much time as possible with her two Golden Retrievers, Harry and Skye (known by many as the Pennywise Occupational Therapy team).  An unscheduled walk invariably clears her head and results in a big idea, the most famous of which is The Little Purple Book. 

Core Values

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.

Douglas Adams

We Believe

  • It is a privilege, not a right, to be entrusted with our clients’ personal affairs.
  • Our discretion and confidentiality are of paramount importance.
  • It is essential to have empathy and respect.
  • Professional and efficient conduct at all times is guaranteed.
  • Accuracy and reliable budgeting is the cornerstone of our business.
  • Clients can expect a transparent fee structure and estimate of costs.
  • We produce sound financial data for our clients that no-one can discredit.